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pan develops European strategy for 2004

December, 2003 – Performance Assessment Network, Inc. (“pan”) announced that it is committing resources to an expansion of business opportunities in Europe in 2004.

pan currently manages web-based personnel and human resource testing and assessments for several of the top publishing houses in Europe, including The Psychological Corporation (U.K.), Hogrefe Huber Verlag (Germany), The Test Agency (U.K.), and ECPA (France). pan also provides hiring system and assessment solutions to several Global 1000 clients, including the pre-employment testing of European managers, technical, and professional staff for Proctor & Gamble.

pan plans to license and develop additional assessment content, including multiple language and regionally-normed versions, to meet European market needs. pan also has met or exceeded the requirements of the European Data Privacy Protection Act as defined under the Safe Harbor program.

pan has several marketing initiatives planned or underway, including a new advertising campaign aimed at recruitment, human resource, and occupational psychologist professionals and consultants, primary users of assessment technology. pan will develop a European trade show and scientific conference presence and has retained a U.K.-based marketing consultant to develop the pan message for Europe.

“With our established testing footprint in Europe pan is in a position to rapidly become one of the leading assessment businesses internationally,” commented CEO David Pfenninger. “We are looking forward to introducing Vita, pan’s integrated hiring and selection solution, to our European clients.””

About pan

Performance Assessment Network, Inc. ("pan") is the leading provider of Internet-based testing and assessment solutions with over 5,000 registered corporate, government, and education customers internationally. pan manages professional online assessment programs and titles for dozens of test publishers, corporate clients, and government organizations, administering hundreds of thousands of tests annually. pan also manages a national network of high-stakes testing centers in addition to its internet testing platform, IT professional services, and product distribution businesses. pan is the distributor of online tests for over 40 top commercial test publishers, and also provides consulting for customers requiring in-house test development. Closely held pan is based in Carmel, IN, USA.
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